Blur kicked off their summer by inviting fans to send in their own footage for a potential video project.
Pieced together by Tony Hung, a draft of the project was aired during the band's fantastic Hyde Park show a few weeks ago.
Now, the band are ready to unveil the full thing. 'I Broadcast' has been set to a dizzying array of footage, moving from Stateside fans wishing the group would play the United States to fans in Chile, Argentina and Mexico.
A truly global affair, it's oddly moving - a sign of the devotion Blur inspire in their followers.
Check it out now.
Photo Credit: Linda Brownlee