Following the release of their debut album 'Life's A Beach' last month which hit No.2 in the UK Album Charts - easy life are really on a roll riding atop their very own cresting pop wave.
For your chance to win easy life concert tickets for their UK tour dates at O2 Academy venues and read more on the virtual experience click through to the Priority website HERE.
Previously, Richard III, a formerly underdog football team and Walkers crisps were things that came to mind when you think of Leicester, but rock ‘n’ roll? Not so much. That’s all changed now easy life are on the scene. The Leicester band have now partnered with O2 and Fortnite for a particularly unique virtual gig experience commencing this Thursday 24th June at 20:30 BST.
O2, working with Island Records and Epic Games announced yesterday that London's The O2 venue itself is now available to explore within the wolds biggest game Fortnite, recreated in it's full techni-colour glory housed within Fortnite Creative. This week long celebration of the venue culminates with a truly unique performance from easy life playing through six tracks from their debut record 'Life's A Beach'.
With most of the dates for their upcoming tour in November now sold-out, this is a truly unique opportunity to watch this virtual extravaganza unfold. Also a new music alert for fans of the band - beyond the performance hosted in-game, easy life have also created a brand new in-game-only lobby track that anyone with Fortnite can enjoy after attending the experience.
This is the first time The O2 has been recreated within a videogame, and O2 customers have the chance to win exclusive rewards in the Priority app - including tickets to future easy life concerts at O2 venues. Inspired by the concept of the album, designers have given The O2 arena a virtual 'Life's A Beach' themed makeover.
Murray Matravers, easy life frontman added: "Being the first UK act to ever perform in Fortnite Creative, and for that performance to take place inside a venue as iconic as The O2, is truly humbling. 'life's a beach' is a deeply personal album that marks the culmination of our life's work and we can't wait to finally perform it for our fans. We're so excited for people to experience our music in the game - it promises to be a lot of fun and is just a taste of things to come ahead of our UK tour of O2 Academy venues later this year." Read our recent full interview HERE.
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Fornite creators KKslider, DolphinDom, Hellraiser and Team Cre8 have worked with the band and O2 on gameplay additions including hidden rooms, backstage areas, and the O2 Blueroom. More than just a gig, the bands music and lyrics will be influencing changes in the world around The O2. Players will be transported to six unique areas, each inspired by a different track from the album and plucked from the imaginations of the band themselves.
The unmissable main stage performance kicks off this Thursday 24th June at 20:30 BST. Fortnite players and fans of the band will be able to access the experience across the weekend finishing at 23:59 BST this Sunday 27th June. The band will then be uploading the full experience to their YouTube channel from June the 28th.
For your chance to win easy life concert tickets for their U.K tour dates in November at O2 Academy venues and read more on the virtual experience click through to Priority HERE.
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Tune in now...