Two days of intimate performances in the heart of Austin, Texas

There is simply too much to do at South By South West.

On every street in downtown Austin (and further afield, too) during the second week of March, as SXSW reaches its infamous new music festival, whereupon thousands of emergent artists descend upon the delightfully weird Texan city to showcase their wares, one is bombarded with an aural assault as bars, clubs, hotels and even doughnut stores are overrun with live performances.

In addition, the festival offers a full programme of keynote speeches, panels and discussions, in which you can gain valuable insights to the music industry. Furthermore, the city itself is a treasure trove of rich life experiences, where cultural landmarks, art happenings, and great shopping experiences all vie for your time. I mean, where else are you going to find that long-desired perfect pair of cowboy boots?

What one needs most in amidst all that activity is a safe haven that offers refreshment, relaxation and, yes, a little more music. And that’s exactly what audio brand Shure brought to Austin this month, as they hosted their two-day Bedroom Sessions upstairs in the renowned Antone’s Nightclub.

Here in these relatively tranquil and comfortable surroundings - designed to resemble an actual bedroom in reflection of Shure’s support of artists from grass roots level - performers could come recharge their spiritual batteries, while audiences could bear witness to some of the handpicked talents that were being presented over the weekend.

Those who made their way to the East 5th Street sanctuary will have caught electrifying sets from that diverse line-up - a gallery of which is presented here and now for those who missed out, and includes Illiterate Light, Tasha, Steady Holiday, Ambar Lucid, Ric Wilson, Prateek Kuhad, Bad Bad Hats, Black Belt Eagle Scout, Mansionair, Luica, Donna Missal, Flint Eastwood, Harkin, Laura Jean Anderson, JP Saxe, and Jess Williamson

Shure’s Bedroom Sessions in Austin was the inauguration of the brand’s For Those Who Tour initiative, a year-long enterprise designed to support and encourage travelling musicians. In the wake of SXSW, a permanent FTWT House will be opened in Chicago, serving as an inspiring creative hub and retreat for any artists passing through the city looking for a little reminder of home comforts. 

To find out more about For Those Who Tour and other Shure products, see www.shure.com 


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