James Bay has worked hard to earn every inch of his success.
The songwriter's has sculpted two fine albums, matched his classic leanings to a fresh voice.
Recognised across the globe, James Bay has notched up more than 6.6 billion streams, completing several lung-bursting tours.
Becoming a father for the first time last year, he recently re-emerged with a bold new single.
Launching a flurry of UK shows, James Bay hit London for a night at the O2 Kentish Town Forum.
Shaking the historic venue to its core, fans flocked to the sold out concert for a glimpse of the BRIT winning hero.
Photographer Yasmin Cowan got up close.
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