Live Gallery: ‘Cup Culture’ Event Landed Ahead Of The Emirates FA Cup Final

'Culture Cup' launch event kicked off the Emirates FA Cup weekend proceedings in style...

The Emirates FA Cup Final – one of the most prestigious and important dates in the sporting calendar – was previewed by The FA on Monday, 20th May, with an exclusive, star-studded event in the build up to this season’s edition. The occasion, dubbed ‘Cup Culture’, took place at Oval Studios in East London, and demonstrated how both the competition and game are adapting to the wider interests of the next generation of football fans.

The celebration of gaming, music, fashion culture and art surrounding football was attended by around 700 guests, and featured a bespoke one-off replica of the Emirates FA Cup’s famous trophy as its centrepiece. The stunning artwork was designed by the renowned Nigerian artist Olaolu Slawn in collaboration with The FA’s official silverware provider, Thomas Lyte, as an homage to the competition’s iconic trophy, and both were on display together throughout the evening.

Photography: Haruki for CLASH

Cup Culture also saw an EAFC tournament hosted by The Sidemen’s very own Tobi Brown (TBJZL). The tournament saw eight teams including representatives from the likes of Bape, Unknwn, and Percival go head-to-head much like the finalist clubs Manchester City and Manchester United. Ultimately ILLVZN were crowned the winners.

Music was provided on the night by CLASH favourite, AJ Tracey. A well-known football fan, AJ has been at the forefront of his genre for the best part of a decade, with six top- 10 singles as well as two top-10 albums. A renowned football culture aficionado. The beautiful game frequently crossing over into his music with bangers like ‘Joga Bonito’ and his ‘Thiago Silva’ track with Dave. There were also performances from some of the UK’s top DJs, with sets from JamoBeatz, Izzy Bossy, and the legendary Kenny Allstar among others.

Photography: Tom Dulat for ‘Culture Cup’

Sneaker brand Kick Game also offered prizes through their Pull Up pop up with a ‘fit check’ photo booth hosted by sports fashion publishers Footballers Fits. Alongside a Wembley Stadium VR headset that immersed attendees into the stadium itself. There was also a ‘Fast Feet’ interactive game pop up where the best performers could win tickets to the Final and fresh trainers, as well as custom designed kits courtesy of Gallery Gallery with Teoni Hinds and Navinder Nangla adding their art as finishing touches.

Cup Culture proved to be an unmissable occasion that recognised and celebrated the Emirates FA Cup’s history, whilst exhibiting how it continues to evolve with the modern game and fanbase, and kicked off the week of the Final in style.

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