Levi’s Craft of Music: 2011 Launches

Sound and thread!

The world’s iconic denim brand Levi’s® and your favourite musical upstart Clash are combining forces to deliver a series of intimate, after hours gigs, brought to you direct from Levi’s® Regent St London store.

This year, Levi’s® are set to up the ante a notch or two with a full year of truly special gigs on a regular basis, kicking off with incendiary Welsh rockers The Joy Formidable and soul sensation Rox taking to the stage to launch this year’s torrent of talent. The gig takes place at 7.30pm on Friday 11th March in Levi’s® Regent St Store (Facebook event page).

Initially launched as a short 6 gig series in August 2010, Levi’s® Craft of Music quickly proved itself as a unique live music platform for budding and established musicians alike to showcase and discuss their craft up close to a lucky few fans. From rock to dance, and hip hop to folk, funk and indie, true masters of their fields joined us to bear all on stage.

2010’s Craft of Music explosion of styles brought us a line-up including; Carl Barat, Lissie, The Magic Numbers, Chilly Gonzales, Beardyman, Steve Mason and Bass Clef, who all laid down a musical gauntlet, providing unforgettable experiences for those present and creating incredible video content for the wider world.

To apply for the hugely limited free tickets to this night of raucous riffs and soulful nuggets, please visit the Levis Facebook page.

For more information on Craft of Music and to view the outstanding videos created in 2010, check out our look at last year.

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