They may have swapped their horny helmets for riffs ‘n’ hooks and their longboats for tourbuses, but, don’t be fooled, another Nordic invasion is definitely upon us.
As you’ll gather from the rise of Gogoyoko, our Northern European cousins have a wealth of wonderful music to share and aren’t shy about showing it off. Now they’re invading London, in conjunction with Clash.
JA JA JA is the name of a new monthly night dedicated to the best emerging talent from Denmark, Finland, Iceland, Norway and Sweden, with each line-up chosen by an expert from our own shores.
The launch event, which takes place at Islington hotspot The Lexington on November 19th, is curated by Huw Stephens, who regularly programmes new Nordic music for his Radio One Introducing slot.
“Diversity, quality and an open-mindedness” is Stephens’ assessment of the region’s musical ethos. His four picks for the first event are suitably diverse: Norway’s I Was A King, who make indie rock of a Sixties/Nineties hue; eccentric Finnish electropop duo TV Off; the enigmatic and wilfully eclectic Icelandic maiden Kira Kira; and female-fronted quartet Francis, whose dark blues were born in a gloomy bit of Sweden.
Northern lights indeed: head to www.jajajamusic.com for details on both the bash and the bands, and stay tuned to Clash for regular updates.