ESNS Exchange Is Proving To Be A Launchpad For New Talent

The programme is simply more and more successful...

Eurosonic Noorderslag has long been regarded as the perfect way for music fans to kick off their year. Hosted in the beautiful, historic Dutch city of Groningen, the area welcomes all manner of artists hailing from across the globe.

Featuring showcase performances and discussions, Eurosonic Noorderslag is simply unmissable. A key aspect of the festival’s mission, however, is locating new talent, offering fresh voices a space to communicate with new audiences.

ESNS Exchange Is Proving To Be A Launchpad For New Talent

Previously, the ETEP (European Talent Exchange Program) took care of this. Evolving into ESNS Exchange, this platform took place digitally in 2021 and 2022, with the impact of the pandemic still being felt on the live sector.

This makes the incoming instalment of Eurosonic Noorderslag all the more historic. ESNS Exchange will be up to full strength, aiming to build on the success of previous years. Indeed, there’s been no small degree of success, too – in 2022, ESNS Exchange brought 133 bookings by 77 artists from 20
countries, more than proving its worth.

With the festival season drawing to a close, it’s worth looking at the impact that ESNS Exchange can have on an artist’s career in more detail.

ESNS Exchange Is Proving To Be A Launchpad For New Talent

The most-booked act of the 2022 festival season as Yorkshire outfit Yard Act. The band’s stellar debut album smashed into the Top 10 and achieved a Mercury nomination, but it’s perhaps the live sector that has fully embraced their whipsmart post-punk blend.

Part of ESNS Exchange, Yard Act opened the year in Groningen, and are set to close it at London’s O2 Forum Kentish Town venue. Along the way, they’ve played a total of 11 European festivals associated with ESNS Exchange – that’s just over one per month!

ESNS Exchange Is Proving To Be A Launchpad For New Talent

The British band are far from the only act to benefit from this platform. Ireland’s majestic alt-pop voice CMAT has spent the year putting her shoulder to the wheel, playing shows across Europe and beyond. For those who caught her at Eurosonic Noorderslag, the effect was instantaneous – crowds wanted to see her, and festivals wanted to book her. Looking at data supplied by ESNS Exchange, the acceleration is obvious – CMAT has played a grand total of seven festivals linked to the programme.

Indeed, the platform crosses all genres. Priya Ragu was a recipient of early support, and this boost saw her booked by eight festivals across the continent. Joe & The Shit Boys are perhaps the foremost – or only – vegan bisexual punk band to emerge from the Faroe Islands, and their breathtaking Groningen set sent tongues wagging across the music industry. Later playing a high profile at Green Man, it’s obvious the push that ESNS Exchange can offer even the most underground of artists.

ESNS Exchange Is Proving To Be A Launchpad For New Talent

That’s perhaps why the music industry is so excited to get on the ground at Eurosonic Noorderslag this coming January. With 100s of artists descending on Groningen, this is the perfect time to locate your new favourite artist – the festival has made the focus nation Spain, with a clutch of superb Spanish acts set to travel to the Netherlands.

ESNS Exchange will be there at the centre, powering new talent and engaging with tomorrow’s success stories.

Eurosonic Noorderslag runs between January 18th -21st. For more on ESNS Exchange visit their website.

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