SXSW – Joe Lean and the Jing Jang Jong

What’s in a name?

What’s in a name? Nothing, according to Shakespeare. But for this London five-piece: everything.

Frontman Joe Lean has four or five himself that he bandies about, their bassist is called Panda while the band’s tongue twisting, alliterative and onomatopoeic name (aside from inciting sniggers, frustration and being a great high school English lesson) succinctly encompasses all that they are about. Short, sharp bursts of jittering guitars with swaggering lyrics.

Having been signed on the back of twelve gigs with few tracks and having already toured with the likes of Babyshambles, The Cribs and Kaiser Chiefs and still no sign of an album – they are a band facing adversity. Not to mention how much has been made of previous projects, familial indie credentials and ‘celebrity’ girlfriends but the band plead that all they wanna do is be five guys making and playing music. They have a tough challenge to wade through the ridiculous amount of press, speculation and hype.

However, in a weird way, while most bands feel the pressure from the SXSW showcase itself, the festival should actually give them a break, a little room to breathe and just do what they want to do: make music. And perhaps come back to British shores with an album.

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