Superstar Girls: adidas Originals x Anti-Agency

The brand embraces girl power for its latest relaunch.

Following the success of last year’s Stan Smith campaign, this season adidas Originals relaunches the Superstar with a similarly strong line up.

Partnering Anti-Agency – the London based, Pandora Lennard and Lucy Greene founded casting agency known for its cooler-than-you credentials – the two present Superstar Girls.

Abby, Arvida, Portia and Rina make up the gang, showcasing “a contemporary styling timeline for this most iconic footwear institution”, hence we see them in a series of timely 90’s endorsed looks boasting fluffy pastel jumpers and PVC minis.

Referencing the same contemporary brand of feminism that inspired the agency’s all female exhibition last December, a ladies only team meant the women were shot by Anti-photographer Olivia Richardson, while the Khalani Twins were on duty for hair and make-up.


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