Stutterheim For Whistles

"It felt like an easy decision because of the quality that runs through each brand."

“For this particular collaboration we saw a chance to create a beautiful product that will be accessible to a new group of people,” Stutterheim’s Johan Loman explains to Clash, all matter of fact.

Founded in Sweden by Alexander Stutterheim circa 2010, the label has since become one of, if not the, most prominent raincoat manufacturer around. Inspired by traditional fisherman’s coats (following the discovery of Alexander’s grandfather’s jacket), the label maintains a simple aesthetic with clean lines and heavy duty materials.

Already the brand has won fans in Kanye West and Tommy Ton subjects alike, while its strong sense of identity has led to collaborations with Volvo, Barneys/Jay-Z and Glenfiddich. This week marks the release of its very first British born collaboration, partnering with Whistles for a two piece capsule collection. 

“The UK market has been very good for us and we had in our minds a wish for a collaboration of this kind,” Loman continues, noting that it was the other who approached them.

“As Whistles has a lot of Scandinavian aesthetics in its collection, it also felt like an easy decision because of the quality that runs through each brand. To be the first unisex brand to collaborate with Whistles since they added menswear into the mix was also a driving factor; we have been a unisex brand since our inception and this is yet another chance to explain that to people in an interesting context.”

Did they know much about the brand ahead of hooking up? “Not really,” comes the honest response, “The downside to building a fashion brand is that you tend to have a lot of focus on what you do yourself. We had heard the name and good things, through female friends mostly.”

Comprised of just two pieces, the collaboration reimagines the classic ‘Stockholm’ style, adopting two colourways of grey, white and black, and navy, orange and white. “This was an on-going discussion,” Johan confirms of the process. “It was important for us to offer some of our favourite colours and keep as much as possible of our signature aesthetic and at the same time, make the product fit in with Whistles look as well. I think it’s fair to say we succeeded.”

www.whistles.com

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