Good looking trainers are ten a penny today, and rereleases not far off. So how does a sports brand make a statement when introducing the latest version of something people have seen before, really?
If you’re Reebok Classic, it seems, you hook up with a chic label like Sandro Paris. Which is exactly what it has done for the launch of the new look InstaPump Fury…
21 years after the model’s debut, Reebok Classic’s Vice-President Todd Krinsky describes it as an iconic style, “but (it) is also constructed from very clean and angular lines,” he notes.
“Sandro are equally bold in their design approach but their execution is always fresh, modern and lean. There is a distinct synergy between the two, so the Reebok Classic x Sandro InstaPump Fury is the perfect collaborative sneaker.”
Just two pieces make up the collection, a white women’s style and a black version for men; both take inspiration from the 70’s as well as the 90’s, while contemporary details are attributed to the technical materials used.
“The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude,” confirms Evelyne Chetrite, Founder and Creative Director of Sandro, “In that way the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern.”
While sadly the shoe won’t fit ‘til mid-February, Sandro’s online store will exclusively be taking pre-orders as of 12th February.
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