So Nudie Jeans launches its latest denim style exclusively at Liberty London today, and to celebrate they’ve created a unique new short, below.
Originating in Gothenburg circa 2001, the label seeks to discover and display the ‘naked truth about denim’ (if its tagline and aesthetic are anything to go by); in 2004 a relationship with Liberty was started and by 2012 the infamous department store boasted the first UK shop to have a Nudie department.
Titled Lean Dean, the label’s newbie is a unisex fit, as per Nudie gospel, and the 11th slim style to be introduced to the collection; its arrival mirrors the newly rejuvenated Nudie Jeans shop-in-shop fit at Liberty.
Available in four different washes from 2nd April, this initial launch sees the release of Dry Iron and Dry Cold Black, while Ecru Beach and Bay Blue will follow next month.
Tonight also sees a special in-store event with beer (!) and advice, courtesy of Nudie’s denim experts. Just head down to the Menswear department from 5.30.
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