Rita Ora’s latest fashion statement will be a collaboration with adidas Originals, set to launch this autumn.
Currently starring in campaigns for both Rimmel and Marks and Spencer – as one of the latter’s Leading Ladies alongside Lulu Kennedy, Alek Wek and Annie Lennox – the partnership will stretch across three seasons.
“I worked very closely with adidas Originals to put a personal touch in every piece with connections to my music, my career and my life,” says Rita of the collection, debuted above.
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Elsewhere the Council of Fashion Designers of America has announced a new award for 2014’s ceremony.
In addition to the Womenswear Designer of The Year and Swarovski Award for Menswear (among others), someone this year will be named Instagrammer of the Year.
Eight nominees are in the running, selected by Rachel Zoe, Stephanie Max, Stefani Allen and Kate Davidson Hudson, to receive not a physical award but the chance to take over the CFDA’s official Instragam account on the night.
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Lastly, Stella Tennant and Anna Ewers will replace Lady Gaga as the two star in the new Versace campaign.
Shot by Mert Alas and Marcus Piggott – also responsible for Gaga’s reign – the images were styled by Joe McKenna and art directed by Donatella, naturally; they will come into play from September.
According to a statement on the label’s Facebook page, the campaign represents “the power, seduction, freedom and glamour at the heart of the brand.”
www.adidas.co.uk
cfda.com
www.versace.com
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