Don’t Stop Now: Fashion Photography Next

Magdalene Keaney's exhibition has arrived in London.

Following the release of her book ‘Fashion Photography: Next’ last summer – and a subsequent exhibition at Amsterdam’s Foam Fotografiemusuem – curator and creative director, Magdalene Keaney this month brings ‘Don’t Stop Now: Fashion Photography Next’ to the UK with an in-house show at Fashion Space Gallery.

Opened at the tail end of last week, the exhibition explores contemporary photography and is split into two sections: part one approaches the theme of Materiality and Play, while part two is drawn towards Artifice and Authenticity; the former closes on the 28th February to make room for the latter, which opens on the 6th March.

While the book (the research for which forms the basis of DSN), boasts over 272 images from 35 photographers – including former Clash contributors Robi Rodriguez, Brendan Baker & Daniel Evans and Harley Weir – just 25 were selected for the exhibition; Daniel Sannwald’s cover image is amongst those which feature.

“Our world is constantly changing,” writes Keaney in the introduction for FPN. “Fashion photography has always been concerned with describing and situating change, a project that is certainly precipitated by the expectations of the new – new seasons, new collections, new editorial and new advertising in the next new issue of a magazine. But fashion photography has also meaningfully responded to newness in contemporary life – changes in social structures, economic circumstances or gender expectations…”

The exhibition itself hopes to offer ‘an exciting glimpse into the wealth of contemporary practices in fashion photography’, while its title is intended as a clarion call the curator advises.

Blown up to varying sizes and surrounded by transparent yellow PVC, the photographs are predominantly from editorials, presented here for the first time in a completely different situation, away from accompanying images and in a contrasting context perhaps for which they were produced.

“Each (photographer) contributes to our awareness of the importance of fashion imagery – within contemporary photographic practice and global culture more broadly – as a vital and dynamic site of progressive ideas and debates,” Magdalene concludes.

A series of talks, screenings and masterclasses will accompany the exhibition.


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