Zara Larsson is the new face of ellesse

Zara Larsson is the new face of ellesse

Coming to TikTok...

Italian sportswear brand ellesse has unveiled Zara Larsson as the face of its autumn 2021 campaign. Set in Perugia where the brand was founded over 60 years ago, the digital first campaign is set over a fading sunlight and showcases a contemporary, '90s inspired collection of cropped jackets and sports tops with shorts, puffer jackets, wind-breakers and leopard print leggings. 

Clash cover star Zara Larsson is set to perform live for a ground-breaking digital first activation on TikTok. Launching as the first ever shoppable livestream concert, Larsson an ellesse are taking to the short-form video and entertainment platform on October 1st for the innovative show. 


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