Dominic Marley shoots the new look book.

It doesn’t require much stretch of the imagination to picture the two young guys in Yardsale’s new look book flexing the same poses in similar locations, away from the glare of AW16.

Think an upmarket fashion party or a visit to Grandma (that floral wall, anyone?) and you have a naturally curated situation that once shared with the ‘gram reads as a high like count. Which is probably what the London label had in mind, when casting Curtis Pearl and Sam Lloyd Roberts for its latest visual shoutout…

Lensed by Dominic Marley, the images announce Yardsale’s new line-up with ample style; a strong support for a collection that translates luxury in a contemporary and street appropriate dialect.

“I’ve made clothes that we want to wear, skate and live in,” explains founder Dan Kreitem. “By mates, for mates. Each piece is heavily inspired by British and American pop culture, taking references from the 80’s and 90’s, it’s a bit of a sartorial love affair between classic British style and Los Angeles leisure wear.”

Dropping into selected retailers today (the brand’s site already boasts a steady selection), the search for that dream velour track jacket/must have baby blue zip top/old school mustard sweatshirt might just be over.


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