A note on pretty wares.
Vivetta at Farfetch

If there exists a label (from Farfetch’s catalogue or beyond), that better fulfills the kitsch trajectory as proposed by Instagram – then Vivetta – Clash is yet to bear witness.

The Italian brand was founded by Vivetta Ponti in 2009 and has been exporting a delicate tale of femininity ever since, marrying girlish Alexa Chung by way of mega stylist Leith Clark like details with elements of hand craft, all projected through the female gaze.

While elsewhere the label’s cut out hand collars and overlapped profile fastenings approach fashion with a nod to humour, the ‘Berenice’ skirt above pretty much screams out spring, boasting youthful appliqued flowers and a midday sky erring palette.



Buy Clash Magazine


Follow Clash: