It’s with an aesthetic nod that cult brand UNIF has placed itself amongst labels like Lazy Oaf, Motel and Nasty Gal, while thanks to a confident “No Spamming, No Trolling, No bull *emoji poo*” policy it has accumulated 800K plus Insta followers; Best Coast and London based stylist cum blogger Maria Pizzeria are part of the Twitter contingent.
With a 2015 does 1996 does 1974 sartorial viewpoint, the women’s division of Eric Espinoza and Christine Lai’s 11 year old label is a goldmine of pastel shades and primary colours, ripped denim and black leather, cropped knits and ribbed collars.
For AW15 Selfridges has claimed a UK exclusive, stocking hero pieces – amongst them the ‘Relly’, ‘Googher’ and ‘Frost’ (dress/crop top/sweater respectively) – from the LA label in its Birmingham and Manchester residencies; Selfridges.com also boasts a part of the action.
Did we mention the line-up includes a tie-dye/kitty cat/squad goals tee? Yeah, shreddy to wear FTW.