Thom Browne Travels To Montauk For A Moby Dick Inspired AW23 Campaign

Thom Browne travels to Montauk, New York, for its AW23 campaign, inspired by Herman Melville’s Moby Dick, the stoic campaign presents the brand’s latest offerings in a nautical setting. 

The campaign introduces a cast of characters billowing through the hills of the East Hamptons, set before the Montauk Point Lighthouse, built in 1796. The landscape plays an integral role as the backdrop to a collection that celebrates modern Americana.

Shot by Emma Louise Swanson and creative directed by Thom Browne himself, the visuals spotlight the brand’s signature American sensibilities with layered tailoring across Prince of Wales checks and oversized outerwear. Accessories take centre stage as the Checked Hector becomes acquainted with a Pebble Grain Whale Baguette, a Mr. Thom Bag and Mrs. Thom Mini Baguette in navy and cognac colourways. 

The AW23 collection, which debuted in February at New York Fashion Week, marks Thom Browne’s return to the show schedule for the first time since September 2021, and a move from Paris to New York following Browne’s appointment as chairman of the CFDA.

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