The North Face Finds Peace And Nature In The City With NSE Drop 2
The North Face presents its second NSE drop of the season. A collection that continues to offer diverse dialogues around exploration between cities and natural settings, The North Face has once again enlisted rising UK rapper and conservationist Kam-BU to front the NSE campaign.
Following a hedonistic first instalment inspired by Y2K rave culture, this drop channels the tranquillity of nature and invites city dwellers to find solace in the great outdoors. The collection is rooted in spring and summer staples and a broad colour palette with varying hues of pinks, blues, greens, oranges and purples as the clothes evoke a carefree attitude and feeling of spontaneity.
The campaign follows Kam-BU as he takes solace in pockets of greenery in the city, from the overgrown and wild trails of the Crane Valley Nature Park, where Kam-Bu volunteers for the London Wildlife Trust, to his own allotment. “The outdoors just ground me,” Kam-BU said of the inspiration behind NSE Drop 2, “it’s like a reset where for a short period my mind isn’t anywhere else. I’m just in the moment and focused on the sounds of nature and the task at hand.”
The new collection equips wearers with a range of technical pieces and graphic tees for everything from hiking over streams and rivers to gardening and exploring urban areas of the city. Collection highlights include the men’s Convin anorak and trousers, the women’s Dykbaka summer jacket and matching pants, the seasonless staple Explore cap and the VECITV Taraval shoe.
The North Face’s NSE Drop 2 is now available to purchase online and in select The North Face stores.