Miista are kicking off their highly anticipated winter sample sale again, but this time they’re rebranding the event as the Miista Club Sale. The entire event is being relaunched under more of a community perspective, as the Hackney-based brand continues to celebrate and give back to its supporters. Based at the brand’s former East London showroom and starting yesterday, Miista is hosting a 10-day series of activations for its dedicated fans and community from the 9th – 18th of November. Set in their home off Vyner Street, the 10-day extravaganza will pay homage to the amazing art scene and celebrate the culture upon which Miista was founded.
The Miista Sample Sale, now dubbed the Miista Club Sale, has become a fixture and a can’t-miss event for London’s creatives. The brand has worked tirelessly to not only cultivate a special space for their fans but also refuses to let any of their beloved pieces go to landfill. The sample sale is born of a desire to reduce waste, so every design that never made it to production and every returned sale makes its way to the sample sale for a discounted price.
As the brand has evolved, Miista has discovered a loyal fanbase in a growing number of cities. The Miista sample sale was the first step in giving back to this community as the brand opened its home (East London showroom) to the public. The Miista Club Sale gives the team even more opportunities to interact with their base, and to mix with the fans and consumers who love the brand. Until the 18th there will be live music from DJs, mini mics in the queue, a coffee shop, a cobbler and a tooth gem artist to start. Check out the full schedule below.
Miista has also announced the opening of a new Paris address. The new location will provide a much bigger retail space that will allow Miista to showcase its ready-to-wear alongside footwear for the first time in France and open its first press and communications showroom.
Check out the London Miista Club Sale Schedule below:
THURSDAY 9TH – SATURDAY 11TH
Forno Coffee serving coffee & pastries to customers
11am-4pm
FRIDAY 10th
Lea Ogunlami doing mini mic content with the queue
10am-2pm
FRIDAY 10TH
DJ set by Keep Hush
6-8pm
SUNDAY 12TH
Styling session with Vogue Stylist Rebecca Purshouse on Model Katerina Samar
2-4pm – live on TikTok
WEEK 2
MONDAY 13TH
Tooth Gem pop-up by DONT PLAY
5-8pm
WEDNESDAY 15TH
Press & Community afternoon
4-8pm
Catering by: Ellas Menza
Sponsored drinks by: Della Vita
Music by: Keep Hush
THURSDAY 16TH
Stylist & Model TBC – in convo with stylist Charlotte Roberts
SATURDAY 18TH
Closing DJ Set with Keep Hush
6-8pm
Visit Miista at 33 Wadeson Street, London, E2 9DR and at miista.com