When The Kooples’ ‘x and y have been a couple for z years’ campaign first arrived in the UK in 2010, it was a cool – Parisian! – novelty of sorts, the kind that perhaps might not have aged well; there are only so many billboards of good looking pairs most people can take, right?
But five years later and The Kooples’ couples remain, now in black and white and boasting a shift in the label’s former emphasis on tailoring. Here SS15 wares include black leather (bustiers and dungaree shorts), denim (hotpants and ripped jeans) and an array of vintage inspired silver jewellery.
As for the couples, this season the label invites you to meet Kristian and Rebeca, Jazzy and Harry, Iggy and Carolina, as well as London based partners the artist Phoebe Collings-James and director Sean Frank.