The Goodhood Store Gets Lonely

The London boutique gains a new womenswear brand.

The Lonely Label deals in delicate undies and tasty clothing. Lonely (singular) is responsible for the former while the latter comes under Lonely Hearts, both part and parcel of the same New Zealand based brand.

Beloved by many an internet dweller – Susie Lau has already deemed them post-worthy – their Facebook page is awash with a mixture of good looking girls showing off slender limbs in lace sets and bralets paired up with flowers in the perfect still life shot.

Thanks to good design, clever styling and a high wearable factor, the label resists blogger exclusivity, offering up pieces for those who prefer not to scream and shout about what brand is covering up their modesty.

Come Thursday (5th September) Lonely Hearts and Lonely will launch exclusively at The Goodhood Store in Hoxton. The brands are in good company with in-store neighbours ranging from the likes of YMC to Surface To Air.


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