Sex has sold for as long as advertising has been a financially viable concept, but in 2016 the relationship between fashion and sex has rejected a purely commercial affair for a more upfront angle.
Already this year J.W. Anderson streamed its AW16 menswear show on Grindr in a first for both parties; the same season NEWGEN Men label PIETER produced a series of tops boasting app friendly abbreviations; Diesel has flaunted its latest campaign not (only) on the side of buses but similarly on Pornhub.
So far so 21st century.
Now Ashish, the womenswear label credited with keeping sequins at the sartorial forefront and diversity on the minds of the more conservative, is making its foray into the erotic with a new T-shirt line that borrows its moniker from Urban Dictionary.
Titled T’aint (the word adopted for the flesh found between a person’s genitals and arsehole, ahem), the capsule line has already had its Instagram account deemed inappropriate and removed by Instagram, luckily since replaced with @taintbyashish.
“I wanted to combine my two favourites things; sex and fashion,” elaborates designer Ashish Gupta of the flocked dot-to-dot pieces. While just four tees have been produced for this initial drop, Gupta has hopes for the series to continue next year, while New York’s VFiles are already on board as a stockist.
Your classic white tee just got a properly XXX makeover.