Francesca Allen shoots the debut campaign.

An innovative leisurewear brand with strong environmental credentials, Swete is not wholly unique. It’s not basic bitch territory either, far from it, but its core values and message to the consumer are shared by a rising number of labels likewise with real soul, which ain’t no bad thing given how positive said message is. 

Founded just last year by the Australian born, Parsons (The New School of Design) educated Emily Nam, the infant label has already pulled off something of a coup, tapping both rising photographic star Francesca Allen, and artist and model Phoebe Collings-James for the debut campaign.

Produced via a ‘horizontal process of experimentation’, Swete works with the body and the surrounding environment, while inspiration is picked from contemporary culture, people and art. Perhaps naturally, engagement is integral to its DNA.

Translated to cloth, this ethically on point spirit conjures up typical cotton fare, that is, nothing about the actual garments screams green, marrying instead the aforementioned socially conscious process with an aesthetically pleasing array of casual separates.


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