The Swedish label makes a debut dip into apparel.

If on watching Mariella Heller’s Diary of a Teenage Girl, set in San Francisco circa 1976, you discovered a style soulmate in Minnie Goetze, there’s a strong chance you’ve been in search of the perfect pair of flares for over a year now.

Well, you can rest easy: Emy Blixt has your back.

“I never could find any jeans to match the retro design of my clogs,” explains the Swedish Hasbeens founder of the label’s new arrival, “so I simply decided that I had to make them myself.”

The resulting apparel line-up, HasJeans (you see what they did there, right?), is a bold high waisted affair of denim and corduroy flares and calf length trousers, inspired by the values of Swedish Hasbeens clogs, meaning natural, retro inspired and high quality.

“Making jeans in corduroy and denim has been a dream ever since I started Swedish Hasbeens,” Blixt continues, “Corduroy is a fantastic material that has been difficult to find in jeans for many years now, which makes it unique.”

Produced in hot pink, green, red and blue, a test run sold out in the brand’s native Stockholm within a fortnight, while the full offering has now been extended worldwide via the Hasbeens website.


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