The brand announces SS15 with a new campaign face.

Just as Céline and Saint Laurent previewed their SS15 womenswear campaigns as London Collections: Men kicked off in early January, starring Joan Didion and Joni Mitchell respectively, so halfway through New York Fashion Week Supreme has announced its latest collection with posters of Neil Young. Cue the emoji response.

Like Hedi Slimane’s Saint Laurent Music Project – of which Mitchell’s portrait follows Marianne Faithfull and ‘Architects of Rock and Blues’ Chuck Berry, B.B. King and Jerry Lee Lewis – so the New York label has its own campaign formula, and with it a history of reappropriating significant cultural figures for the streetwear market; Chloë Sevigny, Kate Moss and Kermit the Frog have each previously donned the red and white logo.

No doubt Young’s vintage and that of the female personalities who preceded him at Céline and Saint Laurent are what makes his appearance most noteworthy; more than just another slick Supreme campaign (credentials it also boasts), Supreme SS15 fits a trend and feeds thinkpiece culture.

And what of the clothes? Away from Young the label’s new collection (above) features a curious mix of prints and patterns, as per the Supreme aesthetic: denim leopard print, Gosha esc faux fur and illustrated sweats all make a strong sartorial statement, likewise the Malcolm X printed baseball jersey.

The full selection goes on sale in-store this Thursday – 19th – available online from the 26th.


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