SKIMS has merged forces with avante-pop visionary Charli xcx, showcasing its latest work across the Cotton Collections.
Captured by the sought-after lens of Petra Collins, the ‘BRAT’ icon ignites the campaign with a slick, radiant energy. Maintaining a balance between candid lounging and effortless cool, each shot asserts the musician’s dimensional artistry, stepping up to her biggest-ever headline shows to date.
Speaking on the campaign, Charli xcx shares: “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also, the puppies were beyond cute.”
Across the last decade, Charli xcx has become a torchbearer for experimentation, a catalyst between the mainstream and the underground. Sixth studio album ‘BRAT’ has grasped a viral, global success, proving her strengths in world-building, craft and collaboration.
Co-founded in 2019, SKIMS fuses the entrepreneurial spirit of Kim Kardashian and Jens Grede, shaping the future of underwear through technology. Creating simple, clean-cut designs with a practical twist, the label solidifies its resonance through a diverse list of collaborations, ranging from Beats by Dre to NBA and Swarovski.
When asked about their work together, Kim Kardashian expands: “Having Charli XCX as the face of our new SKIMS campaign is so exciting. She is a one-of-a-kind talent who has truly cemented herself as a megastar within music and beyond”
The SKIMS Cotton Collections is available via SKIMS.com.
