Kim Kardashian is once more dazzling in the spotlight with her groundbreaking solutionwear brand SKIMS, and this time she’s adorned with jewels. Fresh off the announcement that SKIMS has been named the official underwear partner of the NBA and WNBA, Kim has unveiled a new partnership between SKIMS and the legendary crystal brand Swarovski. The collaboration comes on the heels of 128 years of creativity from Swarovski, building on the brand’s creative expressions with new collaborations and partnerships each year.
In true SKIMS fashion, Kim stars in the campaign herself, this time shot by Mert Alas in a series of images that capture the glamour and intricate artistry that defines both brands. Here Kim is decked out with bold Swarovski necklaces and bracelets over her naked pieces to give the impression she is drenched with diamonds.
The collection draws on both SKIMS’ dedication to diversity and Swarovski’s expert craftsmanship and artistry with hand-crafted, size-inclusive body jewellery that takes inspiration from the Swarovski Millenia jewellery collection. Each piece has been carefully designed to be layered over or under clothing and to be worn in a multitude of ways. A range of ready-to-wear includes crystalised intimates, bodysuits and dresses for the most decadent finish. Each piece of clothing has been created with SKIMS’ signature fabrics that perfectly mould to the body for maximum comfort, confidence and impact.
“It’s been a dream since I joined Swarovski to create a first-ever collaboration with SKIMS that furthers the art of self-expression,” says Giovanna Engelbert, Creative Director, Swarovski. “Our collection is a celebration of the body, and of strong, independent women who value their individuality and embrace life with confidence and style.” “For this collaboration, we really wanted to celebrate individual creativity and bring more glamour into getting dressed every day,” says Kim Kardashian, Co-Founder and Creative Director of SKIMS. “The pieces are so dreamy, and we loved integrating the iconic crystal cuts into my favourite SKIMS pieces. We can’t wait for everyone to love Swarovski x SKIMS as much as I do.’’