Selfridges taps Mary McCartney for a new short.

The ruff has long held a place of sorts in the fashion industry, from lace varieties at McQueen to the modern interpretations displayed at Charles Jeffrey; never quite reaching trend status, it remains on the fringes as a historic reference point from which to draw inspiration.

The accessory du jour circa the 16th-17th century’s latest application is perhaps one of its most fitting yet then, turning up in Selfridges’ latest Shakespeare Refashioned series.


A follow up to last month’s contemporary announcement – an exciting line-up of gigs and sartorial collaborations from the likes of Liam Hodges and Novelist, here – this week marks the opening of a specially curated Designer Studio, introduced via the lens of Mary McCartney, tapped by the department store to create a short film and accompanying image series, above.

“When the brief to commemorate the 400th anniversary of Shakespeare’s death is to set his work in a contemporary landscape,” she notes, “you need a brave and creative client who will allow you the freedom to explore it. I am lucky and thankful that client is Selfridges.”

Titled ‘The Bard of The Street’, the short marries James Massiah’s narration with the 60’s brutalist new town of Thamesmeade (similarly the backdrop to Stanley Kubrick’s ‘A Clockwork Orange’).

The 13 cast members meanwhile – dressed in AW16 wares from designers like Undercover, Richard Malone and Craig Green (each whom feature in the new studio’s offering) – were handpicked from three UK based youth organisations: Exposure, XLP and Free Drama school.


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