The label sets up shop in London.

Today they might be the perfect suede trainers to finish off your ideal 90s get up, but in 1983 they were the New York City marathon winning shoes worn by Rod Dixon.

Tipped as an ‘authentic running brand’, Saucony takes its name from Saucony Creek in Pennsylvania and was founded in 1898. To put that into context, Adidas wasn’t founded until 1924 while Nike Inc didn’t enter the equation until 1971 (originally dubbed Blue Ribbon Sport est. 1964).

In 2014 however, this is all news due to a store opening, naturally, as Saucony add to the puzzle of London’s Seven Dials with a four-week residency on Neal Street.

Alongside product – both Originals and Performance pieces will be available, including several exclusive collaborations – a heritage boasting installation is set to inspire and engage fans.

As Saucony Originals Brand Manager EMEA Mark Ash says, “We are very proud to have the opportunity to really talk about the Saucony legacy, allowing us to connect with our passionate and dedicated collectors with special releases.”

The installation will feature archive pieces from as far back as 1950 and right up to the present day, while hardcore fans will even have the opportunity to buy old artwork.

The store opens on Thursday 20th March.


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