The Saint Laurent Music Project extends its repertoire.

The Saint Laurent Music Project has seen Hedi Slimane’s lens befriend Christopher Owens, Ariel Pink, Courtney Love and Chuck Berry, but until now the house’s Creative Director has exclusively shot still photography.

Step forward Curtis Harding.

Hailing from Atlanta, the musician’s Facebook page boasts just 521 likes (Berry’s fan page has over a million), while a Twitter page is currently non-existent, and yet…

Harding is the latest object of Slimane’s desire – if you ignore last night’s Saint Laurent AW14 menswear show at least – and inspired the designer so much his track, ‘Next Time’ is the subject of the project’s first video.

Shot by Hedi in black and white – as is Saint Laurent preference – it’s sure to add another element to the fashion film debate, if not further the brand’s sincerity in its musical aspirations. 



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