AW14, part two.

A contemporary menswear label for people ‘who don’t follow a path’ – they say – London based Roux just released its second AW14 drop.

Titled ‘Scuro’, the new collection is sports focused, boasting tees, sweats and a token varsity jacket; a palette of grey, white and black creates a clean aesthetic, while texture is created courtesy of several mesh panels.

To shoot its latest pieces, Roux brought noted street photographer Mr Whisper on board (50,000 plus Instagram followers in a post-Insta spam cull world), the resulting images mirroring the contrasting light and dark shades of the collection.

The off centre angles from which Mr Whisper shoots, similarly replicate the offbeat placement of the aforementioned panels, resulting in a series which neatly reflects the subject.


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