renforshort is Captivating For The Launch Of Balmain’s New Sneaker Hub

B-Bolds and mixtapes...

Olivier Rousteing has unveiled an online hub focused on sneakers and featuring bold, innovative designs like the B-Bold. A futuristic campaign featuring Canadian singer-songwriter renforshort in the B-Bolds showcases the sultry, smoky voiced artist in a series of digital art creations from the Berlin studio Sucuk und Bratwurst alongside a specially curated update on the Balmain Signature Playlist on Apple Music

Dedicated to all things sneakers, the mini-site is a go-to hub for sneakerheads to access all the latest news and updates in footwear from Rousteing and the Balmain team. Stay tuned for future releases including a host of inventive shoots, videos, playlsits and captivating key partnerships.

Future planned drops on Balmain's Sneaker Hub will include a host of inventive shoots, videos, playlists and inspirations from key partners.

Visit balmain.com

renforshort is Captivating For The Launch Of Balmain’s New Sneaker Hubrenforshort is Captivating For The Launch Of Balmain’s New Sneaker Hubrenforshort is Captivating For The Launch Of Balmain’s New Sneaker Hub

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