Olivier Rousteing has unveiled an online hub focused on sneakers and featuring bold, innovative designs like the B-Bold. A futuristic campaign featuring Canadian singer-songwriter renforshort in the B-Bolds showcases the sultry, smoky voiced artist in a series of digital art creations from the Berlin studio Sucuk und Bratwurst alongside a specially curated update on the Balmain Signature Playlist on Apple Music
Dedicated to all things sneakers, the mini-site is a go-to hub for sneakerheads to access all the latest news and updates in footwear from Rousteing and the Balmain team. Stay tuned for future releases including a host of inventive shoots, videos, playlsits and captivating key partnerships.
Future planned drops on Balmain's Sneaker Hub will include a host of inventive shoots, videos, playlists and inspirations from key partners.