Ralph Lauren SS24

A new kind of romance.

Ralph Lauren brought Colorado Cowboy Country to Brooklyn for his highly anticipated return to the New York Fashion Week calendar. The icon of American fashion has not shown on the schedule since September 2019.

Lauren presented an immersive fashion experience in an unassuming warehouse within the Brooklyn Navy Yard, transforming the utilitarian space into a rustic artist’s loft with glistening chandeliers, artfully draped canvas, and organic textures of reclaimed wood, plaster, and fine muslin. The juxtaposition of opulent romanticism with earthy rusticism was reflected in the clothing as Ralph Lauren presented a collection that balanced a gilded, couture-like elegance with classic, down-to-earth Americana, lifted by an abundance of necklaces and accessories. 

“My Spring 2024 women’s collection is about a new kind of romance,” Lauren said of his show, specifying a cool sophistication and the freedom of individuality as central to his designs. “These are the stories of the women I design for whose individuality and artistic spirit are a canvas for her own self-expression.”

Opening with a soft spring palette of blue and white, the collection quickly took on a more heavy romanticism with embroidery and painted floral prints. Denim was transformed into evening silhouettes as the brand continued to spin the concept of modern luxury. An array of black and gold looks dominated the middle of the runway with a definitive sophistication – beaded golden dresses and glittering vests were layered under casual button-downs and leather jackets. The final chapter of the collection was enveloped by bright colours, bohemian accessories and billowing silhouettes in silk. Printed halter necks and tartan brought the brand back to Lauren’s beloved Americana with layering of tied silks and an abundance of bohemian accessories. The legendary Christy Turlington closed out the show wrapped in a golden, single-shouldered gown.

Images courtesy of Ralph Lauren.

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