As the label’s moniker would suggest, Puffa deals primarily with puffer coats; the now heavily padded one time actual eiderdown quilt style jackets that keep you lovely and warm come Autumn Winter.
But what’s a brand to do when the clocks fast forward and the temperature improves, albeit marginally? In the case of Penny Rogers’ label, adopt a waterproof sensibility and delve into the rainwear market.
Hence then, SS15 sees the release of three new (lightweight) collections: Piquet, Ricard and Interlagos; one cape style, a second sports inspired model and finally a logo smothered number.
It’s the latter line – pictured above – that most drew Clash in, marrying the in vogue heavy branding look with a playful pre-school like simplicity; the three piece Interlagos collection boasts a jolly mix of primary shades with an outfit exposing transparency.
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