Cali label Publish Brand was founded in 2010 and exists “to stir your imagination”, describing itself as ‘part time clothiers, full-time bridge builders’. For its first SS15 drop, the home of the original Jogger Pants™ presents The Resistance.
The idea behind the new offering is a re-evaluation of self, or style, at least: “Forget everything you know about fashion,” demands the press release. To date the largest collection the label has produced, this season sees Publish Brand present a new variation on everyday casuals.
Highlight pieces include the Neil – a tonal patchwork button down shirt, a multi-coloured speckled loose gauge knit crew neck shirt titled the Kenzo, and a unique crushed velvet biker inspired jacket – the Lester.