Proenza Schouler SS24

The brand debuted a house monogram for SS24.

Jack McCollough and Lazaro Hernandez presented an array of soft tailoring and monochromatic layering with dedicated craftsmanship for Proenza Schouler SS24. Building on the previous season’s offerings the design duo succeeded in further cementing a set of house codes for the New York brand through refined detailing, clean silhouettes and the introduction of a new house monogram.

The new ‘PS’ logo made subtle appearances throughout the collection on knitwear and leather belt bags, and it is no coincidence that the show took place at the Phillips Auction House on Park Avenue where an early iteration of the ‘PS’ monogram on black acrylic paper is also being auctioned for an expected $15,000.  

The SS24 collection presented gentle spring energy with a soft colour palette, delicate layering and sheer pleated dresses draped around shoulders. McCollough and Hernandez honed in on the subtle defining aspects of the house through buttery soft leather, clean lines and artful tailoring, counterbalanced by occasional vibrant hues of red or blue, and eveningwear pieces embellished with shards of ‘broken glass’ and feathering. 

Natalie Laura Mering, who created an original composition for the show soundtrack under her moniker Weyes Blood, opened the show in a white, single-breasted jacket over black trousers. Elsewhere jackets appeared more casual being cropped or tucked into trousers, alongside overwashed jeans and shoestring belts for the more casual elements of the collection. This collection also featured Proenza’s first house bag, a soft leather number called the PS1. 

Images courtesy of Proenza Schouler.

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