Prada has unveiled their Spring 2019 men’s and womenswear campaign in the form of enigmatic film posters. Alongside the cinematic campaign, shot by Willy Vanderperre, the Italian house will be releasing a series of short films, directed and scored as feature films by acclaimed cinematographer Benoit Debie over January and February 2019.
The five female supermodels, Freja Beha Erichsen, Gigi Hadid, Maike Inga, Liu Wen and Anok Yai have been renamed after Prada accessories: Sybille, Sidonie, Margit, Odette and Belle.
The male models, Daan Duez, Jonas Glöer and Tae Min – are in turn presented as matinée idols, masculine counterparts to the female stars. Models become movie protagonists, recreated as modern-day silver-screen idols, spectacular.
Discover more at prada.com
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