Percival Summons Seinfeld Fans with Collaborative Capsule

25 years since the final episode of Seinfeld aired, London-based menswear label, Percival, is celebrating with a collaborative capsule collection. The Percival x Seinfeld collection will supply a stylish dose of 90s style and iconic references straight to the wardrobes of sitcom fanatics.

In true Percival style, the capsule subverts quality basics with clean lines and nostalgic silhouettes. Subtle nods to beloved plots manifest in a Kavorka houndstooth blazer and a knitted reimagining of Puddy’s 8-ball jacket, while a simple two-piece references the infamous season 5 plotline with its Hamptons resort silhouette and embroidered lobster details. “We’re all huge fans of Seinfeld, it’s been such a fun process digging into each episode and drawing inspiration for our designs,” comments Percival’s founder, Chris Gove.

The collection prioritises tactility and texture with jacquard knits and wool trousers, while neutral and vibrant tones are placed together in impeccably retro ensembles. The result is quality pieces and a preppy style that embraces its playful source of inspiration. 

Head to Percival’s site on May 11th to shop the exclusive collaboration.