Percival Presents Blue Willow Club For SS23

Retro aesthetic.

British menswear brand Percival has unveiled a new collection titled the ‘Blue Willow Club’ for spring. An array of understated, neutral and pastel pieces with fine detailing and tailoring, befitting of the brand’s ethos are presented in soft, sophisticated campaign imagery. 

To celebrate the release, a short accompanying video journeys around a boozy, 70s bar under a Disco soundtrack from Rayowa and featuring Asim Chaudhry, Danny Lomas and Jordan Ezra King.

Inspired by a plate collection passed down from the brand’s founder Chris Gove’s grandfather, the collection features geometric patterns and floral detailing throughout a series of soft linen pieces, Cuban shirts, fitted, trimmed tracksuits and bomber jackets. The collection is transportive to a different decade as each piece embraces a hazy, yet sophisticated retro air.


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