Paul&Shark Put Sustainability First For SS21

Paul&Shark Put Sustainability First For SS21

Save the sea...

Paul&Shark are continuing their proud dedication to the environment and preserving marine life for Spring-Summer 2021 with a series of capsule collections catered to sea-life outerwear without compromising on style. Founded in Italy back in 1975, the almost 50 year old label is retaining high-performance technicalities this season as they build on a neutral colour palette with bursts of colour and a continuation of the bright printed logo from their Greg Lauren collection with an ethically minded collection.

The most exciting drop this season is undoubtedly a red-white-and-blue capsule in partnership with the Shark Trust, a new special logo emblazoned on t-shirts, sweatshirts and a covetable rainproof Typhoon jacket sees 10% of proceeds going to the organisation committed to changing perceptions and protecting the future of big fish. 

For the nostalgic minds among us, the Giraglia collection recalls Paul&Sharks' first regatta back in 1976, celebrating the sailing course from Liguria to Sicily and back, with clothing pieces inspired by the sails used in the 1976 regatta, white with yellow and red prints and large blue printed numbers.

This season also sees the introduction of ECONYL to the Paul&Shark line, a regenerated and recyclable nylon yarn made from nylon waste from ocean waste, the radical regeneration process produces a high-quality fabric almost identical to virgin nylon with a severely reduced carbon footprint. 

The collection has been designed for eco-conscious consumers who don't wan to compromise style in the name of sustainability. "Our appetite to create innovative new products and collections is infinite" says Andrea Dini, President and CEO of Paul&Shark. "The planet's resources aren't. But it's ok, because thanks to Paul&Shark's commitment to use sustainable, raw materials and technologies that increase efficiency in water and energy consumption, we can have both: new products and a better environment and help close the loop."


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