For its latest release then, the brand turns again to the screen, releasing 42 seconds of Olympic gymnast Max Whitlock jumping through the air and taking to a pummel horse, all in aesthetically assertive black and white.
The mark? Paul Smith’s new travel suit – ‘Good for acrobatics. Also good for travel’ – first introduced on Savile Row with a similarly flexible routine back in January, as part of London Collections: Men.
A Suit To Travel In, as the line has been tagged, the new two piece boasts high twist wool, meaning creases are non-existent. A series of feats have also been lined up to be performed by artists from the National Centre for Circus Arts – under the direction of Struan Leslie, former Head of Movement for the Royal Shakespeare Company – in the suits (read: more Youtube edits forthcoming).