The brand taps Olympic talent.
Paul Smith: Max Whitlock

Paul Smith has a good relationship with video, as per the AW14 Harley Weir lensed clip of Swim Deep on treadmills and Oliver Hadlee Pearch’s football focused short, here, both confirm.

For its latest release then, the brand turns again to the screen, releasing 42 seconds of Olympic gymnast Max Whitlock jumping through the air and taking to a pummel horse, all in aesthetically assertive black and white.

                  


The mark? Paul Smith’s new travel suit – ‘Good for acrobatics. Also good for travel’ – first introduced on Savile Row with a similarly flexible routine back in January, as part of London Collections: Men.

A Suit To Travel In, as the line has been tagged, the new two piece boasts high twist wool, meaning creases are non-existent. A series of feats have also been lined up to be performed by artists from the National Centre for Circus Arts – under the direction of Struan Leslie, former Head of Movement for the Royal Shakespeare Company – in the suits (read: more Youtube edits forthcoming). 

www.paulsmith.co.uk

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