The brand taps a new partner for SS16.

The contemporary form of Palladium Boots – the 1920 founded tyre company that made the move to footwear armed with the respective expertise in 1947 – is fluent in the language of collaboration.

From dressing the feet of Christopher Raeburn and NEWGEN Men newbie Liam Hodges (Monday saw the two hook up once again), to jacket people Alpha Industries, the French brand has partnered plenty.

Its latest handshake? Berlin label SoPopular.

Dropping later this month, the menswear brand’s re-haul of the classic lace up boot debuts a new suede model, fitted with zip fastening (!), and available in a capsule line-up of just three shades: Charcoal black, Ash grey and Otan green.


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