This week, Nike and Patta have unveiled another collaboration for a new take on the Air Max 1, alongside a film series titled ‘The Wave’, debuting this month.
The new Air Max 1 draws on the classic shoe silhouette with a new wave pattern and mini Swoosh on the mudguard, with the Patta logo on the tongue and sock liner.
‘The Wave’ films and sneaker embellishments reference the cultural shifts and enduring influence that Patta has had on its greater community and industry. Based in Amsterdam for over 17 years, Patta is a black owned, independent business that has cultivated a devoted following for its impactful street an sportswear. Through initiatives like the Patta Running Team and the Patta Foundation, Patta seeks to nurture, inspire and support young and aspiring entrepreneurs. Through this dedicated mission Patta has found a union of spirit and purpose with Nike. This collection marks the 7th collaboration between the two brands, and the 5th iteration of the Air Max.
“We’re excited to launch the Air Max 1 and The Wave as the ignition point for a more purpose-driven evolution in our partnership with Nike” says Gee Schmidt, co-founder of Patta. Product will always remain a thread of what we deliver, and together, we’re committed to developing nuanced projects and narratives that aim to truly serve and drive change for our communities.”
Coinciding with the new Air Max 1 launch this Friday, Nike and Patta have produced a four part series of short films, directed by burgeoning filmmaker Mahaneela and produced by Steve McQueen, 'The Wave' exploring themes of freedom, creativity and truth within the Patta community; the film series delves into the cultural landscapes of style, music, fashion and sport within the community.
‘Waves Not Cycles’ marks the first chapter in the film series, the film follows siblings Abdul and Carista, representing youth and the future generation, the teenagers explore feelings of restlessness, wanting to break free and find independence.
“Since I started making films and photography, my work has always been about finding ways to show love to people that look like me,” says Mahaneela. Patta are a great example of how creativity can manifest into authentic relationships and give back to the people and places we are from. For many young Black and Brown filmmakers, Steve McQueen and his legacy have been somewhat of a north star for us. To be able to collaborate with him on this project, which for me is a love letter to my fellow creatives of colour, has been unforgettable.”
“I’m proud to be working with Nike and Patta, a black-owned company who have always been about supporting interesting black talent, in bringing new emerging voices like Mahaneela to the broader wider public for this exciting collaboration,” says Steve McQueen.
The Nike x Patta Air Max 1 will be available from Patta.nl, at Patta stores and select retailers from October 8th.