The brand taps Lovell for Spring 16 look book.

With an inadvertent nod to Andy Warhol’s Factory and DIY Halloween parties, the backdrop to Billionaire Boys Club’s latest look book champions more than just the ‘Training in Space’ theme that inspired it.

Modelled by Canadian rapper Night Lovell – both statically above, and below in the accompanying ‘Approach and Landing’ video – the new Spring 16 line-up marries astronaut worthy references with all American red, white and blue, and contemporary streetwear.


‘Wealth is of the heart & mind’ reads one jersey motif, while the icon shaping silver varsity jacket talks of extravehicular activity. Elsewhere pieces channel a sense of casual ease, owing, presumably, to the off-duty uniforms found at NASA.

Clocking in at just under two minutes, the short is soundtracked by an existing Night Lovell track, while you can head to Soundcloud here to enjoy a new BBC affiliated number; unsurprisingly his current European tour also has BBC’s backing.


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