New Era x Lovebox x Hattie Stewart

The illustrator pens a new design ahead of the London festival.

Traditionally the go to for a more singular audience, today music festivals attract the broadest spectrum of fans, hence keepsakes in 2015 exist outside of the band tee bracket.

Enter Lovebox, New Era and Hattie Stewart…

The team behind the London festival – which kicks off in Victoria Park this afternoon – have this year joined forces with the US lifestyle brand and one of a kind illustrator (whose imagery also appeared on the initial announcement video), to celebrate the event in the contemporary form of a snapback.

“Working with people,” they say, “that create and produce things that feel relevant to London in the present, is what has kept Lovebox young for so long. As the lines between fashion, art, music and youth culture blur further, we wanted to create a statement piece of apparel that drew on all of these elements.”

A refresh of the classic 9FIFTY style, the limited edition number boasts a blue, leopard print exterior, ‘LVBX’ branded behind and a wall of Stewart’s doodles below.


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