New Era Launch MLB Dugout Installation

As the Baseball World Series begins

New Era today launches the 'MLB Dugout' installation at their Soho store in partnership with Major League Baseball.

Re-creating an authentic sideline dugout inspired setting on the store's first floor, visitors can watch daily screening of Baseball World Series games as well as play a video game version with one skilled player winning a trip to America to experience a real Major League baseball game. There will also be a Twitter wall with tweets using the hashtags #MLBDugout #NewEraCap and #MLB_Europe appearing in real time. And, the ultimate souvenir, you can have your photo taken and placed on a retro style baseball card.

Suppliers of the official on-field cap for Major League Baseball, New Era has a heritage dating back 90 years with its caps, and apparell and accesories, still a favourite with athletes, artists and some of the most interesting people around the globe.

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